I chose to write on an advertisement on the genre of fast food. The advertisement I chose is on McDonald's Bic Man. This Advertisement has red and yellow colors which are seen as colors that bring out people's appetite. It does not break the conventions because its purpose is to make you want to eat a burger. The size of the burger is the main focus with the classic McDonald's logo so you'll know to go there and not any other fast food restaurant. It is directed to men or people attracted to feminine people because of the background with the bed and red sheets. Also the words "Stop staring at me like I'm some piece of meat" is something I woman or a person with feminine inclinations would say so someone that is looking at them for their bodies only. Then underneath it says "You can look but you can't touch", another saying that we hear when speaking about women and their bodies. Then it deviates the thought by saying "Ok. You can touch. But can you handle me?" At this point the advertising is teasing the reader by almost daring them to have the burger. Next, it describes the burger as a burger with two patties and it no longer is referring to a woman. It is now approaching the burger as a burger but, it still seems like the language could apply to a woman. Where as before it seems as if the advertisement was referring to a woman but, it was making allusion to the bugger. I don't particularly dislike this place but, I don't frequent it as often neither. I do not like the way they try to lure people into buying their products though. Using women or people that identify themselves as feminine as a selling symbol and the sexual connotation that it entails is disrespectful. I find it a little offensive but, it won't prevent me from sleeping. If you like it there it is but, if you don't then we're on the same boat. I'd like to know what you think of it?
Primi
Hi Primi,
ReplyDeleteI have not seen this ad before, but definitely agree with you on this.This ad can go both ways on this. I think this ad is defensive because i feel like it is referring to people overweight. Many people judge and stare at overweight people and criticized them for eating a Big Mac. Which i think this ad is targeting these certain group.
Thanks for sharing!
I've never seen this add before either. I think that it's pretty odd; I'm not sure if I am offended by it, but I do think it's a bit off-putting. I liked reading your description of that various parts of the add that were substituting female bodies for burgers and which parts were just referring to the burger.
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